Leading Portuguese tour operator, Douroazul Lda. acquired around 4,000m2 of old port wine warehouses in the centre of historic Porto. One part has been adapted to become their central headquarters and Tourist Information Centre, whilst in the other half, a brand new visitor attraction was built, telling the story of the Portuguese discoveries of Africa, Brazil, South East Asia and eventually the first circumnavigation of the globe.
Douroazul commissioned a team comprising Petersham Group and Haley Sharpe Design to plan the attraction, carry out a feasibility study and design the concept for the project through a series of workshops. Working closely with Douroazul President, Mario Ferreira, a wholly unique idea was developed.
This project demonstrates how Petersham Group works closely with design teams and clients to develop new and viable attraction concepts. The project opened in 2014.