Call Us: +44 (0)1822 810460 or +44 (0)7739 386397


When you talk to the Petersham Group, you know that you are getting the benefit of many years combined experience, gained right across the international leisure and tourism industry. Established in 2001, Petersham Group are specialist leisure business consultants, with an enviable track record of appraisal, development and operation of leisure and tourism projects around the world, ranging from visitor attractions to sports venues; historic properties to museums; aquaria to FECs and mixed use developments; and from hotels and restaurants to resorts.

Our focus

As advisors to the leisure and tourism industry, every assignment we are asked to undertake is different and demands a different mix of skills. The majority of our assignments fall into one of the following 6 categories:

  • Strategic Development & Leisure Master Planning advice;
  • Market and Feasibility Studies, Business Planning;
  • Project Management/Attraction Development;
  • Operational Consultancy and Executive Management Services;
  • Options Appraisals;
  • Funding advice & assistance.

Where we work

As specialist consultants to the leisure industry we work for local & national government bodies, commercial enterprises, developers and operators of museums and visitor attractions, architects, designers and a range of other entities across the private, public and not-for-profit sectors, and our work is truly international. Over the last few years we have undertaken projects in the USA, Vietnam, Saudi Arabia, Kuwait, Malaysia, China, Kenya and Mauritius, and extensively across the UK & Continental Europe — a broad and dynamic base from which to observe emerging trends and to identify the benchmarks of success (and failure).

Some of our Projects

Recent News


How to measure success in the attractions sector as we enter 2018?

  In any sector, not least the attractions sector, when starting to assess prospects for the year ahead it’s always... Read More →

Field Station: Dinosaurs

I was really fascinated to read on about Field Station: Dinosaurs , the new dinosaur-themed park due to open near... Read More →

Why the Petersham Group?

We went out to our clients and asked them which words they would use to describe us? Here’s a few of them: ‘open, creative, incisive, collaborative, enterprising, meticulous, optimistic, pragmatic, intuitive, challenging, knowledgeable, protean, commercial, entertaining, ambitious, imaginative, prescient, experienced, compelling, realistic, inventive, perceptive, well-connected, local, global profitable’.
We see ourselves as dedicated leisure consultants going the extra mile to make visitor attractions truly memorable for visitors, rewarding for the owners, operators and promoters, a great place for staff to work at, and well worthwhile for all stakeholders.
We listen to our clients, we challenge and question, we draw on our extensive experience, we say no when it is appropriate, we work with our clients, we are creative but meticulous, we are pragmatic and realistic, we set out to exceed our clients expectations and we work because we enjoy it, not because we have to.

Some of Our Associations

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