The £18.2m Silverstone Interactive Museum opened in 2020, comprising a 6,000m2 new build project at the F1 circuit.
Petersham Group worked closely with the client, the British Racing Drivers Club, & with attraction designers, Mather & Co. on the project, preparing a ‘Key Assumptions & Indicative Financial Outcomes’ document as part of a Round II UK Heritage Lottery Fund (HLF) bid & subsequently, carrying out a Business Planning exercise which led to a £9.1 million grant award from HLF.