Amongst the largest groups of museums in the world, the Sheikh Abdullah Al Salem Cultural District is located on a 13-hectare site. It houses four world-class Museums, a Fine Arts Centre, a theatre and two Information Centres, with the facilities being linked by a central covered ‘street’ allowing visitors and residents to pass through the site from the city to the seashore of the Arabian Gulf.
Petersham Group, working with HSD provided a programme of Operational and Institutional Planning Consultancy to the project, helping the project team to plan its future management & to make key decisions regarding operational matters during the development phase.
Tasks included reviewing the potential market demand for the project & developing an operating strategy to work within the context of the architectural and exhibit design. The project opened in 2019.