The Premier League is the most watched soccer league on the planet with a global reach across 200 countries. However, it remains one of the few elite sporting competitions not to have a dedicated fan destination.
In 2018, the English Premier League (EPL) explored the potential to create a Premier League Experience at the O2, one of the UK’s leading destinations for entertainment.
Petersham Group carried out an analysis of the market for major visitor attractions in London, including detailed analysis of inbound international tourism, working with the EPL team to model likely attendance levels and achievable ticket prices for the attraction.
Working closely with sports attraction design specialists, Mather & Co. a concept was developed for the visitor experience at the venue, and we crafted a financial model to integrate into the business plan, based on their design scheme. The project was put on hold due to the COVID pandemic.