Commissioned by Chinese tourism corporation, Legend Group, Petersham Group worked together with the client’s master planners and with UK design agency, Imagemakers, to develop a revised business and master plan in 2017.
This was aimed at guiding the relaunch of the Hailongtun ‘Chieftain Town’ historic theme park and linking it to the management of the neighbouring UNESCO World Heritage site of Hailongtun Castle.
Tasks included a detailed review and assessment of background information, including analysis of historic performance, a site visit and follow up workshop sessions with the Legend client team and their professional advisers, before making a full report with recommendations to improve operational efficiency and diversify and increase revenue generation.