In 2014, Petersham Group, working with local agency, BDA, won the contract to deliver a series of workshops across Estonia, focusing on the process of the development of new visitor attractions.
In Tallin, Parnu and Tartu, we devised and led seminars for groups of up to 50 people, ranging from operators of private and public sector attractions, museums and wildlife parks, through to entrepreneurs seeking to create brand new attraction concepts.
In 2020-21, we were asked to conduct and deliver a new exercise, working with a number of established businesses from across the whole visitor economy to advise them on developing their businesses, identifying new markets and improving their management operations. Clients included a Spa Hotel, Sailing Holiday company, Rural tourism provider and a digital enterprise centre. Client came from both the Estonian and Russian-speaking communities. This contract has been renewed in 2022 & 2023.