Petersham Group was retained as development and operational consultants to advise the Malaysian company, Pekan Legasi Sdn Bhd on the development of a new ‘Heritage Park’, called Melaka Alive! , located in the southern Malaysian city of Melaka, 2-hours drive to the south of Kuala Lumpur.
Melaka Alive! is located in the centre of the historic old town, recently designated a UNESCO World Heritage site. The project comprises the upgrading and re-positioning of 5 of the museums previously owned and operated by the city, together with the creation of a brand new attraction to be staged on the deck of a specially constructed land-based Malay ship.
The 35-minute show, telling the story of the country of Malaysia from founding through to independence involves high-resolution specialist projection onto water screens forming the sails of the ‘ship’. A range of audio-visual, pyrotechnic and special effects, together with live actors, all add to the show’s excitement and appeal. Together these will form a compelling and attractive destination for tourists and for the residents of Malaysia.
The show represents the first phase in the multi phase development of a major heritage park in which the various maritime and other museums are linked together by heritage trails, programmes of events and common marketing.
Through a series of creative charettes, we worked with architects, designers and the client team to create a new master plan and development programme designed to ensure that in addition to the core museums and the show, there are sufficient other visitor services and facilities, including restaurants and cafés, ticketing, shops and kiosks, toilets and car parking. We also developed an operating strategy for Phase 1 of the project.
This project is a good example of our experience of working within a sensitive and heavily ‘listed’ or similarly sensitive or otherwise protected site.
- Client Pekan Legasi Sdn Bhd
- Date August 23, 2013
- Tags Options Appraisals, Business Planning & Financial Modeling, Operational Support, Historic and Heritage Properties, Museums, Visitor Attractions