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Madeira Story Centre, Funchal

From concept through to opening and beyond

Project Description

Petersham Group was contracted by a subsidiary of the leading Portuguese tourism services company, Blandy Group SGPS, as project directors and coordinators for the development and subsequent operation of the new ‘Madeira Story Centre’ project.

Located in central Funchal, the attraction tells the story of the history and culture of this beautiful island in an interactive, entertaining and informative way. It uses a wide range of media, from physical and IT-based interactives through to costumed guides, ‘small boxes’, models and real artefacts.

A private investment with a capital budget of €7million, supported by €3million of grant funding, the project occupies a pair of listed buildings, formerly warehouses, in the old town area of Funchal. The Story Centre opened in May 2005 and has established itself as one of the leading tourist destinations of Madeira.

Initially contracted to assess the project’s prospects through the preparation of a feasibility study and business plan, we were retained to ‘see the project through development to launch’.

Our responsibilities included selecting, briefing and managing the specialist exhibition and retail designers Haley Sharpe Design and ensuring that the designs that were developed matched both client and market requirements. Subsequently we undertook the recruitment and training of the operational management team, development of the opening marketing strategy, implementation of operating and management control systems (including ticketing and EPOS for the shop and café) and assembling a retail merchandise range.

Petersham Group managed the opening of the attraction and subsequently delivered a programme of long-term management assistance to the local team.

Project Details

  • Client Fun Centros Tematicos do Funchal
  • Date August 19, 2013
  • Tags Business Planning & Financial Modeling, Operational Support, Funding Advice & Assistance, Visitor Attractions
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