Petersham Group were retained by Montagu Evans to work with them for Blackpool Council and a number of other key agencies to re-visit the planned ‘Central Leisure Quarter’ – a site of 7.15 hectares fronting onto Blackpool’s Promenade. The town already attracts some 10m adult visitors a year (15m in total) and wants to establish a new iconic attraction or attraction cluster on the CLQ site to draw an additional 1m visitors a year and encourage longer stays and greater spending in the town.
Following a series of face to face and telephone interviews with key stakeholders the focus turned to the identification of leisure development concepts that would suit the CLQ, whilst complementing the already diverse range and significant number of existing attractions in Blackpool.
Extensive reference was also made to new and emerging leisure development schemes elsewhere in the UK and internationally. Following a workshop session in which site master-planning options were reviewed and assessed a series of soft market testing discussions were held with potential developers, operators and interested parties.
In seeking to establish the CLQ as a major new driver for the town consideration is being given to the full spectrum of facilities that will need to be developed to support the anchor attraction(s), including retail and food and beverage offers, parking and other leisure & entertainment facilities.
- Client Montagu Evans
- Date August 28, 2015
- Tags Options Appraisals, Master Planning, Visitor Attractions, Destinations, Mixed Use Developments