Petersham Group has significant experience in the development and operation of aquarium projects world wide, and are regularly approached by clients interested in both developing such projects and in exploiting them profitably. We provided executive management assistance to Aquatopia, a ground breaking public aquarium attraction located in 3,200 m2 of floor space over 3 floors of the Park Plaza Hotel in central Antwerp.
Responsibilities included the review of all commercial, marketing and operational aspects of the project. We used this review as the basis for guiding the management in setting out strategies for managing the further development and operation of the project whilst taking into account the zoological implications.
Responsibilities included developing the marketing strategy, advising on the retail merchandise range, human resource planning, a food and beverage strategy and advising on the reduction of the cost base.
With a total project development budget of €12 million including periodic re-investment, visitor numbers in excess of 250,000 per annum have been achieved since opening in 2003.
- Client Astridplaza NV
- Date August 21, 2013
- Tags Options Appraisals, Visitor Attractions