The wraps are off!
7th December 2016 saw the public confirmation of the funding that will enable the £20m Silverstone Heritage Experience (SHE) to open it’s doors in early 2019. It will bring the extensive heritage of Silverstone and British motor racing to life for an estimated half a million visitors a year, through the creation of a dynamic, interactive and educational visitor experience.
The Heritage Lottery Fund (HLF) have confirmed a £9.1m grant which, together with funding from five local authorities, two enterprise partnerships and Silverstone itself, will enable the development of SHE to start at the beginning of 2017.
- A permanent exhibition that will take visitors on an exciting two hour journey through motor racing past, present and future. The exhibition will be housed in the only remaining WWII hanger on the site, which is to the left of the main entrance. The hanger will be fully refurbished and re-clad to create a fantastic, authentic backdrop.
- The latest technology will be used to tell the amazing stories of the people that have been part of the site’s history, from medieval monks and WWII air crew to the racing drivers, riders, engineers and marshals of today.
- A Collections and Research Centre, offering museum and archive accredited storage for the unique British Racing Drivers‘ Club (BRDC) archive and other motor sport collections as well as a specialist library and learning space for school groups.
- A series of bus-based and walking themed tours, to complement the permanent exhibition, stopping off at iconic points around the circuit.
Inspirationally designed by Mather & Co, SHE will ensure that the heritage of Silverstone and British motor racing is explained and interpreted for today’s public as well as being protected for future generations. It will celebrate the circuit and the country’s position at the very heart of the global motor sport industry by explaining their historic and continuing importance to the sport.
Petersham Group has worked with Sally Reynolds, SHE’s project director, since late 2015 and across 2016 to shape, develop and finesse the business plan and comprehensive underlying financial model that supported the project’s funding bids to the HLF and other funders.
Needless to say, we are delighted that the project has successfully secured full funding!